2. Four reasons you need to consider creative operations

2. Four reasons you need to consider creative operations

Increased demand for creative assets: Companies today need to move quickly, speak authentically, and adapt to change in unpredictable times, which is potentially more important in 2021 than it has ever been in our lifetimes. They need processes and technologies to not only manage their digital assets but also enable them to build idea and knowledge hubs. With creative hubs, creative operations can truly capture ideas and discussions and turn them into actionable plans.

Manage dynamic team structures: Today with dynamic talent pools, companies have more choices to work with creative talents on different projects. There are more channels than before, so more agencies are visible around us. Sometimes, you may want to work with experienced agencies to create high-quality work; sometimes, you can also hire talented freelancers on-demand; sometimes, you may also tap into interns who are eager to learn and practice. Your creative operation can help you to scout, hire, onboard and exit talents in & out from your projects & companies as smoothly as possible.

Complex and in-efficient processes: The aim of creative operations is to avoid disorganization and streamline the creative process, resulting in more productivity and deliverables. metrics and exposure. Nobody should have to rummage through a cluttered desktop folder or wait for someone to return from vacation to access a file from their personal email address. Creative operations can help to establish procedures and checkpoints to enable conversations, track milestones, and ensure the right parties are synced at the right time. A collaborative platform tackles all of these issues involved during a creative operation and provides much-needed structure to the team's creative process. It streamlines and quantifies the creative process.

Marketing compliance: For many creative teams, "compliance" is just another roadblock in the never-ending struggle to launch marketing campaigns on time, or an effort to wrangle in the rogue logo or branding usage around the internet (or, let's be frank, even within one's own company.) In reality, 78 percent of marketing teams polled said at least one form of compliance requirement applied to their work. Since so many digital contents are produced every day, it is quite challenging to ensure all the assets meet the legal and regulatory standards set by internal and external bodies. Therefore, it is essential that your creative teams can have a working knowledge of compliance standards and practical rules. Now every business is being watched digitally, it is critical to maintain business brand integrity and public reputation.